Radio is one of the most effective forms of advertising, with a proven ROI. We can help any business, regardless of size, reach their audiences with creative, engaging and fun solutions.
Interested in advertising with 98Rock? Contact our Sales Manager, Jeff Weber, to see how we can help you!
Meet some of our savvy sales staff:
Bio coming soon.
General Sales Manager
He’s a Jersey Boy–born and raised and even educated in the Garden State. Most of Jeff’s career has been in the management of radio stations and station sales departments in Baltimore, Indianapolis and Albany, NY. He served as Executive VP, and later President, of a national radio company based in Greenwich, CT. for nearly 12 years.
Jeff relocated to Charleston from Florida in the summer of 2018 to join our staff and annoy the sales team on a daily basis (“Did you sell anything yet?”)
When not working, he enjoys being involved in the community and has served on the boards of various chambers of commerce, Rotary clubs and numerous non-profits. He also loves to travel, discover new restaurants and bike ride.
Jeff is one of Charleston’s most eligible bachelors, according to an independent poll he conducted among himself.
He has two sons, a daughter in-law and a grandson, all of whom live in the northeast. Family and friends are important to him and he spends as much time with them as possible. He also loves radio and what he does for a living.
Is the radio industry stressful? Well, Jeff says before he got into it he was six feet four and had a full head of hair. You decide!
Marketing Consultant/Entertainment Coordinator
A true Carolina girl, Katie grew up in Hickory, NC. After vacationing for many years with her family in Charleston, SC, she decided to make a move and call Charleston home!
Katie graduated from the College of Charleston with a degree in Business Administration and Marketing. With more than 13 years of experience in media advertising and B2B sales, it’s her mission to help local business owners get results. Along with helping businesses market their brand, Katie also works with many local, regional, and national promoters to support many of the concerts and events in Charleston.
In addition, Katie co-hosts a specialty show, “The Jam,” on 105.5 The Bridge on Sunday evenings, which features an eclectic mix of artists from all genres of music: everything from rock, funk, blues, reggae, Americana, bluegrass, and, of course, local Homegrown artists.
Katie is a mother of a furry, 4-legged baby named Radley, and loves taking him to the beach or to the park. There’s also a good chance you’ll find Katie supporting live music, rooting on the Carolina Panthers, or shooting a game of pool.
Jill Varner Crawford
Senior Marketing Consultant
Jill is a native of Charleston, and attended Trident Technical College, where she studied Business Management. She began her career as V.P. of Media Planning & Buying for an advertising agency, representing a broad spectrum of local businesses, including automotive, real estate, restaurants, retail, financial, industrial, medical and more. After 8 years, Jill switched to the sales side, and began her career in radio broadcast sales in Charleston in 1994. Jill has extensive knowledge of the Charleston market, and a successful track record of helping local businesses grow and achieve their goals and return on investment.
Jill has a large extended family who have all remained in Charleston, with the exception of her two daughters, Lauren and Jenna, who now reside in Brooklyn, NY. In her spare time, Jill loves cooking, movies, boating and fishing, attending concerts and sporting events and, of course, visiting her girls in New York City.
Senior Marketing Consultant
Tara is a small town girl from central Pennsylvania, born and raised in Hollidaysburg, PA (Home of the Slinky!). Tara grew up vacationing along the Eastern seaboard every summer and dreamed of living in a warmer climate. After graduating from Shippensburg University with a BA in Speech Communication and Human Studies she worked in corporate America before relocating to the Lowcountry. Tara has lived in Charleston for nearly 10 years and before joining the team at LM Communications in 2012, she was buying radio advertising and worked closely with the 98 Rock and 105.5 The Bridge staff. When the opportunity arose, she accepted a sales position to work for LM Communications directly. “I’m dedicated to delivering exceptional customer service. My favorite aspect of being a Marketing Consultant is the relationships I’ve made with local businesses, charities and organizations. Assisting them in their marketing efforts and brand awareness is something I take seriously. When a client hits their goals, that is success for me as well!” Tara serves on the Board of Directors for Carolina Children’s Charity and also manages her own small business.
Favorite place in Charleston? You can find Tara and her husband Jason on Folly Beach with their beloved dog, Kodi.
Music guilty pleasure? Show Tunes and anything from the 70’s.
First album purchased? New Kids on the Block- ‘Hangin’ Tough…on cassette 🙂
She’s a small-town southern girl who made her way to the big city of Charleston nearly 9 years ago. Tara is from a one stoplight town nestled in South Carolina’s Pee Dee region most have never even heard of, Turbeville.
She graduated from the College of Charleston with a degree in Sociology and Crime, Law, and Society.
Tara is a lover of all animals, sunsets, BBQ, photography, coffee, and spending time outdoors. She has two dogs of her own, a black Labrador retriever, Jasper and a white Staffordshire bull terrier mix, Edisto (named after her favorite Charleston area beach). Her passion is helping people achieve their goals no matter how big or small.
“One of the best parts of life is being able to make a lasting impact on someone else’s!”
In her spare time, you will most likely find Tara doing one of the following things: hanging out on a beach, camping in Francis Marion National Park, cheering on the Clemson Tigers, or listening to some live local music.
Favorite song of all-time? Fast Car by Tracy Chapman
Favorite place to eat lunch? Duke’s Barbeque
Favorite place to watch a Charleston sunset? The Battery
Robin K. Buckholtz
The girl from the North and a true Pittsburgh Steelers Fan. Recently moved to Charleston from Erie, Pennsylvania. She has always had a love for Charleston, for 27 years vacationing on Kiawah Island with her family and three children. They moved here to pursue their careers and Robin decided it was time to follow.
Robin went to Penn State Behrend where she studied Communications. She has more than 20 years experience in B2B sales and four years of radio advertising experience. Robin also owned her own campground in Erie for 10 years.
Robin has found that nothing satisfies her more than meeting new people, developing new relationships, solving problems and contributing to the overall growth of their business.
Robin says the second half of your life is when the magic happens. She is newly married to Michael and has three children, Thomas, Paige and Christopher. She is so excited to enjoy this new life in Charleston with all of them.